Black Friday is now firmly part of the UK retail calendar with 2017 online sales reaching a whopping £1.4bn nationwide. At Caribou we can help you maximise your sales at this opportune time of year.

Black Friday Graphics

Graphics go a long way in attracting your customers and creating the right vibe for both your brand and specific events, such as Black Friday. We can produce individual or sets of themed Black Friday graphics which perfectly match and complement your branding and have your own specific focus; meaning we can achieve your sales targets and drive traffic to your site.

Email Marketing Campaigns

Along with graphics we can design and implement custom Black Friday email marketing campaigns. We’ll design a set of communications that best suit your brand and goals for Black Friday and will create and manage the sending of the campaign to help achieve your site traffic and sales targets.

Set up, manage and run e-commerce sales

The main driving force behind Black Friday is online sales, and if you run an e-commerce site this should be a priority in your planning for Black Friday. For sites running Magento or Woo Commerce systems we can design, set up, manage and run e-commerce Black Friday sales for you, meaning you can just sit back and watch the orders come in!


AdWords are a fantastic tool to get your website and brand at the top of the Google search results page, meaning we can target customers at the exact point they’re searching for your product or service. We can create, implement and manage specific AdWords campaigns to help you achieve your revenue and traffic goals.

Facebook & Instagram Ads

Social Media can be key in maximising your online sales, especially for Black Friday. Caribou can design Facebook and Instagram campaigns which will showcase your brand and attract your customers to achieve maximum site traffic, sales or any other goals you may have. With around 41m Facebook users and 23m Instagram users in the UK alone, social media should be key in planning for Black Friday sales.

Cyber Monday

Shortly following Black Friday is the increasingly popular Cyber Monday. With visits to the online retail industry rising by roughly 7% each year, Cyber Monday saw an extra 12m visits in 2017 in the UK alone and it’s set to increase again this year. It’s no longer just about electronics, Cyber Monday is used increasingly by all sorts of businesses within the retail sector, and should be a top consideration for an online business.

Black Friday and Cyber Monday provide an ideal opportunity to drive your business forward, with 2017 UK online sales reaching a massive £1.4bn for Black Friday alone!

Let Caribou take the stress out of planning and executing Black Friday and Cyber Monday sales and promotions – we’ll work closely with you to understand your requirements and deliver a marketing strategy that provides you with the maximum return on investment.

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